Top Beauty Retail Apps on Android in the Netherlands: Q2 2025

In the second quarter of 2025, the performance of beauty retail apps on Android in the Netherlands showed varied trends across downloads and active users, as reported by Sensor Tower.

RITUALS - Cosmetics experienced fluctuations in downloads, peaking at 7.2K in early June. The app maintained a strong base of active users, reaching nearly 25K mid-quarter before closing at approximately 21.2K.

Etos saw a steady increase in downloads at the start of Q2, with numbers reaching over 3K in mid-April. Active users also peaked in early June at around 34.6K, ending the quarter with a stable user base of approximately 32.6K.

Douglas – Parfüm & Kosmetik had notable spikes in downloads, particularly in mid-June with around 3.8K. Active user numbers remained consistent, fluctuating between 23K and 27K throughout the quarter.

Mein dm showed a decline in downloads towards the end of the quarter, from 2.4K in late April to 1.4K by the end of June. Active users, however, rose from 17.2K at the start of the quarter to 26.3K by its end.

Finally, Notino: perfumes and cosmetics recorded a peak in downloads in mid-June with 2K, though numbers dropped to 499 by the end of June. Active users followed a similar trend, peaking at 6.3K mid-quarter but settling at 4.5K by the end.

For more detailed insights and further analysis, visit Sensor Tower.